March 18, 2024
Maximizing Press Release Impact: Expert Strategies for Small Business PR Success
For the small business owners hungry for PR strategies that won't break the bank, this episode is your roadmap. Host Peter Woolfolk's guest Mickie Kennedy dissects case studies like ClutchCo's ingenious survey campaigns, proving that you don't need a hefty budget to make a big splash in the industry. From testing various story angles to positioning your business as a thought leader, Mickey outlines a blueprint for creating surveys and media engagement that fosters high conversion rates—practical and cost-effective wisdom that's ready for you to implement. Don't miss out as we bring these insights and more, straight from Nashville, Tennessee.
Reading, Seeing, Hearing, Experiencing: How Information Shapes PR Strategy
In today's digital landscape, strategic communication has evolved from traditional methods to integrated approaches incorporating behavioral science, data analytics, and personalized messaging. Joshua Altman, Managing Director of Beltway Media in Wa…
Listening Beyond Words: Finding the Why Behind Customer Behavior
In today's fast-paced digital landscape, businesses are constantly searching for more effective ways to understand their customers and employees. Traditional market research methods like surveys and focus groups can tell us the who, what, when, and …
