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Aug. 12, 2024
Can AI deepfakes really cause global economic damage exceeding $1 trillion? Join us on the Public Relations Review Podcast as we tackle this critical question with Rebecca Emery, APR, a leading expert in the field. Rebecca uncovers the alarming rise of AI-generated misinformation, shedding light on how bad actors are exploiting the accessibility of AI technology to spread falsehoods with devastating impacts. We also explore the double-edged sword of AI applications through examples like Ukraine's AI avatar Victoria Shi, which demonstrates both the positive potential and inherent risks of AI-driven communication.