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#PRpodcast Episodes

154
Aug. 26, 2024

Building Brands and Navigating PR in Emerging Tech with Amy Jackson

What do you think of this podcast? Please give it a review! Thank you! Discover the art of building powerful brands with Amy Jackson, founder and CEO of Tale Splash, on the Public Relations Review Podcast with host Peter Woolfolk. Amy reveals the captivating story behind her company's name and demonstrates how strategic PR efforts can lead to astonishing results. Through the tale of positioning a client in the electric vehicle charging industry, we uncover the impact of establishing media relati...
153
Aug. 12, 2024

Combatting AI Deepfakes: Strategies for Public Relations Professionals

Can AI deepfakes really cause global economic damage exceeding $1 trillion? Join us on the Public Relations Review Podcast as we tackle this critical question with Rebecca Emery, APR, a leading expert in the field. Rebecca uncovers the alarming rise of AI-generated misinformation, shedding light on how bad actors are exploiting the accessibility of AI technology to spread falsehoods with devastating impacts. We also explore the double-edged sword of AI applications through examples like Ukraine's AI avatar Victoria Shi, which demonstrates both the positive potential and inherent risks of AI-driven communication.
142
March 18, 2024

Maximizing Press Release Impact: Expert Strategies for Small Business PR Success with Mickie Kennedy of eReleases.com

Unlock the potential of press releases with Mickie Kennedy, founder of eReleases.com, as he joins host Peter Woolfolk to share his treasure trove of insights on the mighty influence of PR. Discover how a well-crafted press release can transform your small business narrative into a media sensation, tapping into a journalist's desire for captivating stories. Mickie's expertise guides us through the art of creating that perfect hook and leveraging a wide network of media contacts, ensuring your sto...