Enjoy! Learn From These Episodes!

Orla Clancy, founder & editor-in-chief provides an update on the status of her recently launched Strategic Magazine, an international digital publication for communications professionals around the globe. Her primary readers are in the United States, Ireland and the United Kingdom. The balance is spread among other nations worldwide. This magazine is visually compelling and offers solid information on a range of topics for communications professionals. Orla also continues to solicit pitches from...

Listen as the communications director of the South Carolina Research Authority provides an overview of the strategies and tactics being used to raise the visibility of new technology in South Carolina and steps to keep the stakeholders informed of the benefits. https://publicrelationsreviewpodcast.com/ Request for listener Reviews We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list...

Expecting an important media interview soon? PLEASE do NOT have that interview without some advanced training. Listen to this episode as Dierdre Dickerson, former NISSAN senior PR executive and television news reporter provides an overview of how to successfully manage and handle a media interview. How to prepare! How to take charge! How to respond to unexpected questions! Should I say "no comment?" Having great interviews can work wonders for your career. A poor interview can certainly cause y...

A public relations crisis can happen at anytime. Solid preparation is key to managing such a disaster. Listen to learn how the McDonald's corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when their former CEO was released--with a $40 million package-- for having internal relationship with a staff member. But there was more. A "whistle blower" let it be known that there were far more lustful activities going on than initially thought. M...

THE AUDIO FOR THIS PROGRAM IS BELOW OUR NORMAL STANDARDS BECAUSE IT WAS RECORDED VIA TELEPHONE CONFERENCE CALL. Being involved in managing media, events planning, meetings with senior officials, etc for a presidential campaign can do wonders for boosting public relations careers. You gain actual "hands-on" PR experience not offered in graduate school. You may often communicate with governors, mayors, other elected officials, university presidents and more. You learn how to multi-task with media,...

Zal Sthalsmith, CEO of ApexDrop, founded his marketing firm with a different approach. He wanted "truth" and 'trust" to be an essential "take away" for consumers following his influencers. ApexDrop influencers promote products they love. Hence, followers are impressed by the honesty and truthfulness of these influencers. True, mega influencers have boat loads of followers but do their followers experience the trust and truth radiating from the ApexDrop team. Listen to how Zak examined the influe...

On-line reviews. Most of us read them. Some even write a few. How can a PR firm or any organization earn great reviews. Also important, how can organizations go about correcting a negative review. Even those that are particularly bad. Erik Bernstein, president of the renown Bernstein Crisis Management firm offers proven guidance and information on how to successfully manage both scenarios. Benefit from the wisdom of experienced professionals when it comes to managing on-line reviews. The good, t...

Justin Bannister, Associate Vice President at New Mexico State University, knew it was time for a change. He explains how his department made the successful transition from traditional media outreach to digital platforms. He talks enthusiastically about how he started with My Space years ago and now embraces Facebook, TicTok, Twitter, etc to present the university's multiple messages to its range of audiences. He further articulates the many benefits gained from using digital platforms. Listen n...

Your organization--or you--experience a crisis on social media. What do you do to salvage your reputation? What corrective action do you take? How can you monitor mentions of your organization on-line? How could this have been prevented? Erik Bernstein, President of Bernstein Crisis Management, an international crisis prevention team answers these and other questions to help you "save your bacon." Are computer savvy millennials the right people to oversee social media crisis? Listen to how this ...

Lonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to Marketing" an Amazon 2017 best-seller and a 2018 Axiom Business Book Silver Award winner. Listen as Lonny presents the SIX most important actions to implement to become successful with your marketing campaigns. You will be surprised how these basic steps will elevate your m...

Digital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How you can give search engine users just what they are looking for. Search engines search for the same words the users input to locate the information. Knowing your audience will help you include those important words. You will not be disappointed with this interview. Sit bac...

Like other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that caters children their team decided upon a coloring book. With this book kids could color the images while the parents read to them a story about how they were being protected by the St. Jude staff. So successful was the coloring book locally that it ...

With minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes. Representatives from the experienced Cultural Shift Team offer important tips and guidance on how to successfully engage minority and foreign born populations. Getting to know your audience is the most important first step. Listen to how this firm successfully engaged minor...

Whether we know it or not many of us have been exposed to FALSE information. False information comes I several forms: mis-information. Dis-information and Mal-information. Michael Cherenson, Exec VP of Success Communications Group, addresses the forms of misinformation, the threat it imposes, its impact on our society and other important False Information matters. What impact does it have? How can you detect FAKE, disinformation? Why is it harmful? Listen to this very insightful overview of FALS...

Gayle Falkenthal, Noted San Diego PR pro, offers expert guidance for producing an effective virtual press conference. She also cautions you to examine closely if you actually need to have one. Gayle takes you through the preparation needed to have a successful outcome, several platforms you can use and the need for speaker preparation/training. If you enjoy the show, leave a review. Thank you! Podcast YouTube information Request for listener Reviews We proudly announce this podcast is now ava...

In our first Public Relations Review podcast international interview Orla Clancy, founder and editor of Strategic Communications magazine, gives listeners an understanding of why she launched this new magazine, the issues and the wide range of topics to be covered and the multiple PR audiences that can benefit from this publication. On the call from Ireland she also lets listeners how to download a free sample edition of the magazine. The official launch date is August 2020. It will be available...

Solo-or individual-public relations practitioners have a 12-year old national organization standing ready to offer the support needed by a one-person operation. "Solo PR Pro" provides the tools, education, advocacy and community resources to help communications consultants succeed and grow. Solo PR Pro president Karen Swim provides an overview of the many services available from this 7000+ member group with members across the nation. Solo practitioners the assistance you need is ready to help yo...

Josh Ritchie, co-founder of Column Five Media, outlines the important steps needed to include "Empathy" in your marketing programs. He says it is important to ENGAGE your audience, not sell to them to be successful. It's about helping your audience solve their problems. NOTE: Josh was on "lock down" in Costa Mesa, CA and on his mobile phone--thus the static in this interview. Public Relation Review info on YouTube: https://www.youtube.com/watch?v=nV71euL8Y-c Enjoy the program? Leave a review! ...

Cathy Hackl is a globally recognized augmented reality, virtual reality and spatial computing thought leader. She’s been named one of the top 10 Tech Voices on Linkedin for two years in a row, the highest honor on the platform. Listen as she outlines how this technology is now and will continue to impact public relations in the future.She provides details of how this fascinating technology is serving organizations now and will continue to help the PR craft now and down the road. DO NOT get left ...

Dennis Lindahl, Dakota Strategic Communications, has a thriving public relations business in North Dakota. This scenario was set in motion because his wide range of advertising, legislative, sales and PR experience had him well prepared to successfully manage the diversity of services his clients required. With clients in unmanned aerial systems, technology camps, energy development, legislative agent, wind energy and much more Dennis could hit the ground running because of his range of experien...

Two students from the Western Kentucky University public relations program discuss their experiences in class and their plans for a career in public relations. Host Peter Woolfolk also offered some guidance based on his 25+ years in public relations. If you appreciate the program please leave a good review. For more about this podcast please see the YouTube video: https://www.youtube.com/watch?v=nV71euL8Y-c Request for listener Reviews We proudly announce this podcast is now available on Amazo...

With the continued growth of smartphones, smart speakers and new auto controls voice search technology is the fast growing wave of the future...and the future is here. Cyndi Masters, CEO of DBS Interactive in Louisville, KY provides listeners with insights on how fast this system is growing, its many uses and what the future holds for voice search and voice control. This is the episode you need to listen to NOW!!! https://www.youtube.com/watch?v=nV71euL8Y-c If you like this episode please leav...

Jason Parson, CEO of Parson + Associates, Kansas City, MO successfully made the transition from Army veteran to public relations executive. Listen as he describes his path from a combat situation to heading his own PR firm. https://www.youtube.com/watch?v=nV71euL8Y-cMore about the podcast on YouTube. Request for listener Reviews We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list ...