Enjoy! Learn From These Episodes!

When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both inform and encourage high school and current college students to consider Public Relations as a course of study. Professor Lolita Cummings and several of the students involved in creating and executing this successful strategy articulate how they developed the campaign and ...

Newsjacking continues to attract attention in PR circles. Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services. Newsjacking requires you to provide substance reporters can use. Skilled PR pro Tara Parsell, Founder of Media Pros(e), outlines the skills and techniques needed to have journalists engage you as a competent resource. Listen to this skilled professional as she outlines the methods she used to win journalists favor. Re...

Storytelling is the proven method to successfully having your story told. But what constitutes successful storytelling? With his writing and editing of more than 20,000 stories during two decades as a journalist before going into public relations and experience as a broadcast journalist, White House correspondent and editor Paul Furiga, CEO & Chief Storyteller at WordWrite PR, knows how to tell successful, impactful stories. Add to that his several years at the global agency Ketchum Public Relat...

Looking for ideas to add stimulation and acceptance to your storytelling presentations? Look no further! Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidance to catapult your storytelling to a higher level. In addition to relatable images did you know: that it's important to have a catchy title? Define the main character,! Include story context! And much more. Axelle will help you include additional flair and emotions in your ne...

Have you ever witnessed unethical actions in your workplace? Would you remain quiet? Would take steps to have these misdeeds stopped? What influences your decision? Paula Pedene, Paula Pedene & Associates of Phoenix, Arizona, recognized massive misdeeds by senior officials at the Veterans Administration hospital in Phoenix and began to take steps to end this travesty that caused the death of some veterans. She began to face an onslaught of unfair and punishing treatment. Paula was bloodied but s...

How do you measure the success of your PR campaign? How do you explain to your client how a successful outcome is determined? Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate and measure the success of your public relations campaign. She lists five very important metrics needed to provide your clients with valid data to demonstrate this campaign did achieve its intended goals. She also mentions which platforms might be useful to collect this data. T...

How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy. The new firms must be funded and operational. Rather than just being a PR agency for the startups Black Unicorn functions as an internal entity. With offices in London and Vilnius Lithuania founder Julia Jugorova, a former journalist, also has virtual staffers in Germany, Spain, South Africa, and Slovakia to help facilit...

Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPEL offers that help PR professionals become much more successful with media pitching. This new Public Relations Management tool is now the fastest PR technology in the world. Listen as he explains how this program provides exceptional data that enhances your pitches and stimu...

Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in advance? What happens if your firm has a fire? Where will you work then? Did you back up all your files off the site? Advance planning allows you to consider what "can we prevent from happening NOW." To...

Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future. How things change. It was her marriage that got her there. After a few years in Panama, and surviving a dictatorship, she recognized an opportunity to present and practice some great American-style PR in Panama City. With a large influx of American corporations, those opportunities expanded. In this episode, Donna outlines how she began, how she expan...

Asian Americans are the fasting growing population segment and most affluent. In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful. Which generation are you dealing with? How do you properly greet them? What is most important to them about your product? Dr. Michael Soon Lee, President, EthnoConnect, provides important information you must adhere to and avoid ...

PRSA's National Chairlady, Dr. Felicia Blow, discusses some PR history and efforts and need to improve DEI in PR and she joins in the celebration of this podcast's 100th episode, For years minorities have been underrepresented in public relations. Dr. Blow covers some minority PR pioneers, the benefits of having minority representation in public relations efforts and the national PRSA efforts to improve recruitment and retention of minorities in the PR industry. The Public Relations Review Podca...

The corporate communications renaissance is a resurgence of all the elements needed to successfully coordinate and produce your internal and external communications activities. Yesenia Reinoso, Principal of "Y" Communicate, provides a compelling, comprehensive and knowledgeable overview of the importance and benefits of a well constructed, effective and all-encompassing corporate communications plan. She offers experience and insights on the positive impacts of thorough planning, employee buy-in...

Christian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting? Can a traditional PR organization accommodate Christian PR practitioners? What hurdles do Christian PR practitioners face when dealing with traditional media? Guests Dr. Amanda Staggenborg, George Fox University and Reverend Brian Fesler, Religion Communicators Council discuss these issues and more in this informative episode. Listen! Lear...

Did you know that many companies don't apply for awards simply because they are s NOT aware of them. Awards bring prestigious and positive recognition to all types of businesses. Awards are the ideal confirmation of your quality of work and professionalism. Becky Wilson, WDS Marketing & Public Relations, in Overland Park, Kansas has shifted her focus and has now helped her clients win over 300 awards. That's right, over 300 awards. Listen as she explains how to submit successful entries, how to ...

Sustainability issues are being addressed all across the nation and around the world. How are U.S. public relations professionals getting involved, contributing to this very important issue. Piia (Pea-a)_Aarma, CEO of Pineapple Tweed, Honolulu, Hawaii provides insight into local sustainability issues and her involvement. She articulates about the particular projects in Hawaii, the goals for projects and how she helps these projects become successful. This episode provides an overview of her effo...

With the complexion and growth of the United States population pointing toward people of color one would think public relations firms, government agencies and others would develop plans to reach these populations--particularly African Americans. Estimates suggest than people of color will become the majority of the U.S. population somewhere around 2040-2060, if not sooner. People of color will constitute 57% of the population with African Americans reaching about 14% percent of the population by...

With over 25 years of solid public relations experience at senior levels Betty Galligan was constantly aware too many younger people entering their public relations job were still not equipped to handle any serious projects. In addition, there are folks with some experience that could benefit from some additional skills and advanced/refresher public relations courses to justify job growth. Enter, the "Public Relations Finishing School," a 10-module online curriculum that provides the guidance an...