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I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Can a company be "people first" and "AI forward" at the same time? AI is moving faster than most companies can govern — and that speed is exposing a contradiction boards don't want to name: you cannot claim "people first" and "climate forward" while rolling out systems that drain resources, destabilize jobs, and dodge accountability through vendor contracts....

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Information on NEW podcast website. Support the show Newsletter link: https://www.publicrelationsreviewpodcast.com

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! A launch that “goes live” before you have press lined up is already behind. Peter Woolfolk sits down with PR leader Mike Harris, president and co-founder of Upro PR, to get brutally practical about what actually works for public relations professionals today and where campaigns fall apart fast. We talk through a repeatable PR launch strategy: build the foun...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! A crisis rarely starts with a press release. It starts with a moment you didn’t plan for and a clock you can’t slow down: a leadership scandal, a reputational hit, a cybersecurity breach, an accident, or a sudden financial shock. Peter Woolfolk talks with crisis preparedness expert Tara Goodman of Goodman Consulting to get brutally practical about what separ...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What happens when a PR firm has to earn its fee the same way it earns your coverage? We sit down with Dick Grove, a veteran of more than 50 years in media relations, to unpack pay-for-performance PR and why “getting paid for results” can be both brutally honest and surprisingly effective, especially for startups and smaller companies that cannot afford month...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Your ads can be working and your content can look polished, yet the sales still stall the moment someone checks your profile or Googles your business. That’s not a “more traffic” problem. It’s a trust problem, and it shows up as inconsistency, unclear positioning, and an online footprint that fails to confirm your claims. Peter Woolfolk talks with Vancouver...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Your pitch is competing with hundreds of emails a day, so “spray and pray” PR isn’t just ineffective, it’s invisible. Peter woolfolk speaks with Kourtney Jason, president and co-founder of Pacific and Court, to unpack what actually works in media relations when you’re trying to earn coverage for a book, an author, or an idea. She draws on her background as a...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Information on NEW podcast website. Support the show Newsletter link: https://www.publicrelationsreviewpodcast.com

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Ever wonder why some PR pitches get immediate attention while others languish in crowded inboxes? The secret might be in how you're using—or misusing—research data. Nathan Richter of Wakefield Research pulls back the curtain on the powerful relationship between public relations and data research, revealing how these disciplines must work in concert rather t...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What happens when the most powerful marketing tool—customer testimonials—is restricted by privacy laws and personal boundaries? Robin Malone, CEO of RJ Communications, pulls back the curtain and shares with host Peter Woolfolk the unique challenges healthcare brands face when trying to showcase real patient stories. With nearly three decades of experience i...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Ever wondered what truly makes a brand successful in today's crowded marketplace? Alexandria "Alex" Hammond, principal of Brand News, cuts through the noise with powerful clarity on what matters most when establishing and protecting your brand identity. Hammond reveals to host Peter Woolfolk the two deceptively simple questions every organization must answe...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Ever wondered when crisis communications became a recognized discipline? This riveting exploration traces the evolution of crisis management from its origins following a deadly 1942 Boston nightclub fire to today's sophisticated frameworks addressing everything from cyberattacks to brand reputation disasters. Matt Charles, crisis communications expert with ...

Ever wonder how to get your expertise featured in top publications without a hefty PR retainer? Brett Farmilow, CEO of Featured, pulls back the curtain on two game-changing platforms revolutionizing media connections in our AI-driven world. When Help a Reporter Out (HARO) was discontinued in December 2024, Farmilow saw an opportunity rather than a loss. He acquired and revived this beloved PR tool in April 2025, maintaining its free service model for both journalists and sources. HARO continues its tradition of connecting expert sources with journalists through three daily emails packed with media opportunities. "It's pretty simple," Farmilow explains. "Go to helpreporter.com, input your email address, and you'll start receiving three emails a day with requests from journalists." But Farmilow's vision extends beyond HARO with Featured, which he describes as a "24/7 personal PR agent." This platform connects subject matter experts with over 2,500 publishers seeking high-quality, …

Feeling overwhelmed by the AI revolution sweeping through public relations? You're not alone. In this illuminating conversation, Pete Pachal, founder of Media Copilot AI, reveals to host Peter Woolfolk how PR professionals can transform their relationship with artificial intelligence from frustration to fruitful collaboration. The journey begins with a crucial mindset shift. Rather than viewing AI as a magical "Santa Claus" that instantly delivers perfect content, successful PR teams approach AI as a collaborative partner in an iterative process. This fundamental change in perspective opens up possibilities far beyond basic content generation, extending into campaign automation, targeted media monitoring, and even interactive interview training. Pachal walks us through specific applications that are revolutionizing PR workflows. Content creation remains the most requested capability, but the real value emerges when professionals provide sufficient context and choose the right AI t…

Communication strategy has evolved dramatically in recent years, requiring professionals to understand not just how to craft messages, but how those messages are received by diverse audiences. Joshua Altman, Managing Director of Beltway Media in Washington DC, takes us on a fascinating journey through modern strategic communications, sharing invaluable insights from his experience working with both government agencies and private sector clients. At the heart of effective communication lies understanding what people "read, see, hear, and experience." Altman explains how behavioral science principles reveal that audiences need to encounter messages 7-14 times before truly internalizing them, making strategic repetition across multiple touchpoints essential. The conversation examines how dramatically communication approaches must differ when targeting 100 key decision-makers versus 330 million Americans, illustrating the importance of tailoring strategies to specific audience parameters.…

Have you ever wondered why so many marketing research tools fail to capture what customers truly want? James Warren, CEO and founder of Share More Stories, has dedicated his career to solving this problem through an innovative approach that combines storytelling with artificial intelligence to reveal the "why" behind customer and employee behavior. Warren introduces us to the SEEQ platform (Stories to Engage, Explore and Question), which takes a fundamentally different approach from traditional surveys and focus groups. While conventional research tools excel at identifying who, what, when, and where, they often miss the crucial question of why people make the decisions they do. By inviting participants to share personal stories rather than just answer predetermined questions, SEEQ creates a safe space for authentic expression that yields remarkably rich insights.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Discover the future of influencer marketing with Luke Yarnton, founder of Influencer Radar, as he discusses with host Peter Woolfolk how brands are finding their most authentic advocates within their existing customer base. The marketing landscape is shifting dramatically away from traditional paid endorsements toward genuine customer advocacy. Yarnton's gr...

The growing economic power of the Hispanic community in America presents an unprecedented opportunity for savvy PR professionals. When Susana Mendoza joined the Public Relations Review Podcast, with host Peter Woolfolk, she illuminated why reaching this vital demographic isn't just smart business—it's essential strategy. "Right now, Latinos make up about 65 million people, approximately 19% of the overall population," Mendoza explains, before revealing the projection that truly demands attention: by 2050, the Hispanic population will reach 100 million. With the annual US Latino GDP hitting a staggering $4.1 trillion in 2023—growing faster than China and India—this represents a market segment too powerful to ignore. Yet many PR agencies still treat Hispanic outreach as an afterthought or special add-on rather than a fundamental component of comprehensive campaigns. Mendoza challenges this approach, advocating for intentional inclusion that recognizes the nuances within Hispanic c…

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Navigating today's communications job market requires strategy, preparation, and insider knowledge. PR recruitment expert Brooke Kruger joins host Peter Woolfolk to pull back the curtain on what makes candidates stand out in a fiercely competitive landscape. From her unique vantage point as founder and CEO of KC Partners, Kruger reveals the dramatic shift ...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! The media landscape has fundamentally transformed, leaving brands struggling to navigate an increasingly fragmented ecosystem. But according to Michael Kempner, CEO of Mike WorldWide, this transformation presents unprecedented opportunities for those who understand how to leverage today's digital environment. Kempner, speaking with host Peter Woolfolk, reve...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Are you ready for the technological revolution reshaping public relations in 2025? The landscape is transforming at breakneck speed, and those who adapt will thrive while others struggle to remain relevant. Sally Falkow, a social media strategist with over 30 years of experience, talks with host Peter Woolfolk as she pulls back the curtain on five critical ...

The power of promotional products extends far beyond simple brand recognition—they create lasting connections that transform awareness into loyalty. Amber Carter, CEO of Loudmouth Marketing, joins Peter Woolfolk host of the Public Relations Review Podcast to unpack the strategic value of branded merchandise in today's competitive marketplace.<br><br>Drawing from decades of experience in sales and marketing, Carter articulates a crucial distinction: "Marketing is what you say about yourself. Branding is what others say when you're not in the room." This perspective shifts how we understand promotional products—not as mere logo-bearing trinkets but as powerful tools for creating meaningful brand experiences. Through compelling case studies, Carter demonstrates how thoughtfully selected items can drive specific business outcomes. She shares how personalized snow globes recognized airport employees after a weather emergency, creating emotional connections that lasted long after the gift w…

This conversation highlights the enduring relevance of old-school PR while embracing the vast possibilities presented by technology. We explore the importance of branding and how organizations can build trust with audiences in a crowded market. Mike emphasizes the need to understand audience sentiment using analytics tools to tailor messaging effectively.

Unlock the transformative power of Large Language Models (LLMs) and witness their impact on public relations like never before. Peter Woolfolk talks with Frank Strong, the insightful founder of The Sword and The Script, to explore how these cutting-edge technologies are reshaping the PR landscape and altering our approach to information retrieval. We'll guide you through the evolution from traditional news outlets to Google searches, and now to the conversational prowess of LLMs. With practical examples, we reveal the benefits and the hurdles, providing an engaging and comprehensive look at the future of PR. Discover the pivotal role LLMs are playing in reputation management, crisis communication, and consumer research—especially in sectors like automotive sales. Frank shares expert insights on the applications of AI in media monitoring, content brainstorming, and social media strategies. Yet, amidst this digital revolution, we underscore the irreplaceable touch of human creativit…