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Discover the future of public relations as Brandi Sims, CEO and founder of Brand Inc PR, joins host Peter Woolfolk, to share her insights on the top five trends to watch for in 2025. As the media landscape undergoes significant changes, Brandi discusses the shift from traditional journalism roles to independent content creation. Fueled by technology and layoffs in traditional media, journalists are now embracing platforms like Substack to cultivate their own audiences. This episode promises to uncover how these changes are reshaping the PR industry and what this means for professionals navigating this evolving field. We also tackle the crucial topic of authenticity in communication amidst the rise of AI tools such as ChatGPT. As AI-generated content becomes more prevalent, consumers are demanding genuine messaging, challenging businesses to strategically balance technology with their brand voice. The conversation highlights the importance of maintaining authenticity and how companies …

Join us for an engaging conversation with Dr. Tina McCorkindale, the dynamic president and CEO of the Institute for Public Relations, as she chats with host Peter Woolfolk to unveil the shifting tides of the public relations world through groundbreaking research. Discover how Dr. McCorkindale manages to lead a Florida-based organization from Seattle, harnessing the power of technology to transcend geographical boundaries. We'll dive into IPR's pivotal research efforts, including a fascinating study with Peppercom on the evolving media landscape, and explore how PR leaders can fortify their strategic roles, particularly in crisis management and reputation building. Prepare to gain valuable insights into how educating boards of directors on modern media can enhance organizational dynamics and ensure communication leaders are integral to the leadership team. Explore the intricacies of internal communication with us, drawing inspiration from the show "Undercover Boss" to spotlight the …

Discover the secrets behind some of the most successful marketing campaigns with Maria Alonso, the brilliant mind behind Fortune 206 as she talks with host Peter Woolfolk. With over 15 years of experience and a portfolio boasting iconic campaigns like Dove's Real Woman, Maria reveals how authentic storytelling can revolutionize marketing strategies. This episode promises to redefine your understanding of brand loyalty as we explore the essence of cultural diversity and sustainability in storytelling. Maria's expertise with industry giants like Coca-Cola and Starbucks offers a firsthand account of aligning brand values with consumer expectations through powerful narratives. We'll uncover the art of crafting a compelling brand story that strikes an emotional chord with audiences while maintaining clarity and focus. Throughout our conversation, Maria shares invaluable strategies for identifying a brand's core message and effectively communicating it across multiple platforms. Our disc…

What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Original broadcast date: April 18, 2022. Unlock the secrets to effectively engaging with the Asian American market as host Peter Woolfolk talks with with Dr. Michael Soon-Lee, president of EthnoConnect. Dr. Soon-Lee brings his wealth of knowledge on cultural sensitivity and targeted marketing, offering insights into the diverse tapestry of Asian communities in the U.S. Learn how to navigate the nuances...

What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Original broadcast date: October 13, 2020. Ever wonder how high-stakes political campaigns can shape a career in public relations? Join host Peter Woolfolk and guests for a compelling re-visit of a 2020 episode conversation with Adrian Grimes, Norris Clark and Peter Woolfolk as they share their transformative experiences from managing communications for Newt Gingrich's, Ross Perot's aaaand Bill Clinton...

What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Original broadcast date March 21, 2022. Discover how the realms of public relations and Christian values intertwine through the insights of Dr. Amanda Stagenborg from George Fox University and Reverend Brian Fessler of the Religion Communicators Council. Dr. Stagenborg elaborates on how integrating Christian ethics into PR education at George Fox shapes students to serve both community and vocation. Re...

What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Discover how to revolutionize your digital communications for social impact with insights from Nicolas Bruneau, a seasoned digital communications consultant from the United Nations. In the latest episode host Peter Woolfolk engages Nicolas to share transformative strategies from his book, "Engage with Impact: Five Steps to Transform Your Digital Communications for Social Impact." You'll learn about the...

Discover the intricate maneuvers corporations perform when navigating social issues featuring Doug Pinkham, president of the Public Affairs Council. What does it take for a company to authentically engage in social movements without falling into the trap of opportunism or greenwashing? Learn how businesses can enhance corporate responsibility and attract top talent by aligning their initiatives with core values, sector specifics, and historical context. With host Peter Woolfolk Doug shares nuanced insights into this complex decision-making process, revealing that there is no one-size-fits-all approach to corporate social involvement. As political landscapes shift, so do public expectations of corporate engagement. This episode sheds light on how companies decide their role in politically sensitive matters like democracy and voting rights while maintaining a delicate balance. With increasing public support for corporate involvement in issues such as the environment, hunger, and disc…

What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Artificial intelligence is revolutionizing crisis communications, but what happens when powerful tools fall into the wrong hands? Jonathan Bernstein, chairman and founder of Bernstein Crisis Communications, joins host Peter Woolfolk to explore this complex landscape. You’ll hear about AI's ability to transform anyone into a seemingly credible source, raising pressing concerns about authenticity and the...

What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Unlock the secrets of effectively reaching niche audiences with trade media on the latest episode of the Public Relations Review Podcast. Join Peter Woolfolk as he welcomes Nicole Schuman from PR News Online, who sheds light on the pivotal role of industry-specific publications, e-newsletters, and live streams in targeting specialized demographics. Learn why mainstream media placements might not always...

What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Uncover the hidden power of conferences to supercharge your communication strategy and business growth! In this episode, podcast host Peter Woolfolk talks with Tara Baumgarten, Director of Public Relations and Strategic Communications at NKXT (Next), who brings her 20 years of PR expertise to the table. Tara shares invaluable insights into how conferences can be a game-changer for relationship building...

What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Discover the unique ways the Newport News Police Department is connecting with their community like never before. Join host Peter Woolfolk as he features Captain Morgan Tiejens, Communications Director Kelly King, and Senior Communications Specialist Matt Michalec, who reveal the story behind "Running Code"—their innovative podcast that takes listeners behind the badge. You'll hear about the diverse ba...

What do you think of this podcast? Please give it a review! Thank you! Curious about the hidden intricacies of public relations between Brazil and the United States? Join host Peter Woolfolk as he chats with Vania Gracio, the brilliant mind behind Sing Communications, who unpacks over two decades of rich experience in corporate communications. We discuss the vital role of building robust relationships with Brazilian journalists, prioritizing local relevance, and embracing tech-savviness in PR ac...

What do you think of this podcast? Please give it a review! Thank you! Discover the art of building powerful brands with Amy Jackson, founder and CEO of Tale Splash, on the Public Relations Review Podcast with host Peter Woolfolk. Amy reveals the captivating story behind her company's name and demonstrates how strategic PR efforts can lead to astonishing results. Through the tale of positioning a client in the electric vehicle charging industry, we uncover the impact of establishing media relati...

Can AI deepfakes really cause global economic damage exceeding $1 trillion? Join us on the Public Relations Review Podcast as we tackle this critical question with Rebecca Emery, APR, a leading expert in the field. Rebecca uncovers the alarming rise of AI-generated misinformation, shedding light on how bad actors are exploiting the accessibility of AI technology to spread falsehoods with devastating impacts. We also explore the double-edged sword of AI applications through examples like Ukraine's AI avatar Victoria Shi, which demonstrates both the positive potential and inherent risks of AI-driven communication.

What do you think of this podcast? Please give it a review! Thank you! Unlock the secrets behind successful political campaigns with our special guest, Matt Krayton, founder of Publitics. Get an insider look into how Matt’s firm crafts powerful message strategies that resonate with voters. Host Peter Woolfolk talks to Matt as he breaks down the tactical elements that determine a campaign's success from television ads to digital outreach. Discover the importance of understanding voter sentiment, ...

What do you think of this podcast? Please give it a review! Thank you! Unlock the secrets to effective communication within purpose-driven organizations as host Peter Woolfolk talks with Sarah Wood, CEO of Sarah Wood Communications. Discover how nonprofits and associations can amplify their reach by layering public relations on top of existing channels such as newsletters, blogs, websites, and social media. Through engaging examples like an affordable housing organization, Sarah reveals how main...

Ready to transform your PR and marketing strategies with cutting-edge technology? Discover the game-changing potential of AI video editors on the latest Public Relations Review Podcast. Host Peter Woolfolk talks with Gaurav Sharma, half a world away, the innovative founder and CEO of AttRock, to explore how tools like Heygen and Synthesia.io are revolutionizing video creation and personalization.

What do you think of this podcast? Please give it a review! Thank you! Embark on an illuminating voyage into the heart of public relations with Nathan Miller, a maestro of communication whose career spans from journalism in Los Angeles to the United Nations. Host Peter Woolfolk chats with Nathan as he maps out his dynamic path, revealing how key decisions and developed skills propelled him from crafting the LA Dodgers' first Facebook page to shaping global narratives. As you listen, you'll gathe...

An overview of how to start a PR firm from scratch and succeed!!!

How to manage and control media interviews.

Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT and AI avatars, with a compass set firmly on maintaining transparency and verifying AI-generated content. Their dialogue ventures into the realm of responsibility as we tackle the thorny issues of AI-driven misinformatio...

Unlock the secrets to revolutionizing college media and communication strategies with Carroll Community College's President, Dr. James Ball, and Chief Communications Officer, Lisa Slappy. The thoughtful discussion with host Peter Woolfolk peels back the layers of their transformative journey from a local paper-centric approach to a dynamic, integrated communications plan. With their blueprint for success, institutions can craft a consistent brand image and engage the ever-elusive Gen Z audience. Get ready to absorb the wisdom behind harmonizing marketing efforts and creating events that not only announce but engage, as we dissect the essential components of a united team approach and the power of community relationships in bolstering an academic institution's narrative and impact.

Katie Paine, "Measurement Queen"