Enjoy! Learn From These Episodes!

Being in the C-suite meeting doesn’t mean you have influence, and a single mistake can quietly sideline many talented PR and corporate communications leaders. Peter Woolfolk talks with Professor Fred Garcia about what he calls the FaceTime fallacy, why PR staff functions get pulled into the C-suite only when leaders think they have a “PR problem,” and how to reposition yourself as someone leaders actually rely on for high-stakes decisions. We also get concrete about language. If you walk into an executive conversation talking about stakeholders, messages, press releases, clicks, or “communications,” you may be signaling tactics when the CEO is thinking strategy, risk, growth, and trust. Fred shares simple translations that keep you in business terms: “the groups who matter most,” “what they need to hear you say,” and “what they need to see you do.” The goal is to meet executives where they are and connect every recommendation to outcomes the board will measure.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! If you’ve ever wondered why AI “works” for one team and fails spectacularly for another, the difference usually isn’t the model. It’s governance. From New York City, brand strategist Katherine Tuominen joins Peter Woolfolk to unpack how People First Governance Strategy and AI can peacefully coexist when you build a simple, repeatable workflow: humans set the...

Employees detect brand authenticity gaps before customers or media do. Because they experience company culture daily, employees are positioned to notice contradictions between public branding and internal reality faster than any external audience. This internal-to-external timeline means: Employees notice first — daily exposure to culture makes contradictions immediately visible Customers notice second — through service interactions, reviews, or word of mouth Media notices third — often after the gap has already spread through employee or customer channels Why Does Brand Authenticity Fail When Culture Contradicts PR Messaging? According to Quentin Crenshaw (Hudson Lake), brand authenticity fails when internal culture contradicts external PR messaging because the disconnect becomes self-evident to the people closest to the organization — its own workforce — making the failure structural rather than accidental. Why Is America 250 Both High-Opportunity and High-Risk for PR Te…

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! A launch that “goes live” before you have press lined up is already behind. Peter Woolfolk sits down with PR leader Mike Harris, president and co-founder of Upro PR, to get brutally practical about what actually works for public relations professionals today and where campaigns fall apart fast. We talk through a repeatable PR launch strategy: build the foun...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! A crisis rarely starts with a press release. It starts with a moment you didn’t plan for and a clock you can’t slow down: a leadership scandal, a reputational hit, a cybersecurity breach, an accident, or a sudden financial shock. Peter Woolfolk talks with crisis preparedness expert Tara Goodman of Goodman Consulting to get brutally practical about what separ...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! What happens when a PR firm has to earn its fee the same way it earns your coverage? We sit down with Dick Grove, a veteran of more than 50 years in media relations, to unpack pay-for-performance PR and why “getting paid for results” can be both brutally honest and surprisingly effective, especially for startups and smaller companies that cannot afford month...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Your pitch is competing with hundreds of emails a day, so “spray and pray” PR isn’t just ineffective, it’s invisible. Peter woolfolk speaks with Kourtney Jason, president and co-founder of Pacific and Court, to unpack what actually works in media relations when you’re trying to earn coverage for a book, an author, or an idea. She draws on her background as a...