Cheron Porter

Your crisis plan is only as good as your instincts when the facts are fuzzy, the clock is loud, and everyone wants an answer right now. That is why we sat down with Cheron Porter, APR in Charlotte, North Carolina, to talk about the PR Project Chamber, a live crisis communications simulation built to stress-test real decision-making in real time. We unpack what makes this approach different from traditional workshops: no long lectures, no perfect hindsight, and no time to craft a polished response. Cheron walks us through how participants get a scenario the night before, then jump into a Zoom-based crisis management training where small teams draft stakeholder messaging, create a holding statement, and make prioritization calls while new curveballs drop into the room.