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I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Ever wonder why some PR pitches get immediate attention while others languish in crowded inboxes? The secret might be in how you're using—or misusing—research data. Nathan Richter of Wakefield Research pulls back the curtain on the powerful relationship between public relations and data research, revealing how these disciplines must work in concert rather t...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Ever wondered when crisis communications became a recognized discipline? This riveting exploration traces the evolution of crisis management from its origins following a deadly 1942 Boston nightclub fire to today's sophisticated frameworks addressing everything from cyberattacks to brand reputation disasters. Matt Charles, crisis communications expert with ...

Ever wonder how to get your expertise featured in top publications without a hefty PR retainer? Brett Farmilow, CEO of Featured, pulls back the curtain on two game-changing platforms revolutionizing media connections in our AI-driven world. When Help a Reporter Out (HARO) was discontinued in December 2024, Farmilow saw an opportunity rather than a loss. He acquired and revived this beloved PR tool in April 2025, maintaining its free service model for both journalists and sources. HARO continues its tradition of connecting expert sources with journalists through three daily emails packed with media opportunities. "It's pretty simple," Farmilow explains. "Go to helpreporter.com, input your email address, and you'll start receiving three emails a day with requests from journalists." But Farmilow's vision extends beyond HARO with Featured, which he describes as a "24/7 personal PR agent." This platform connects subject matter experts with over 2,500 publishers seeking high-quality, …

Feeling overwhelmed by the AI revolution sweeping through public relations? You're not alone. In this illuminating conversation, Pete Pachal, founder of Media Copilot AI, reveals to host Peter Woolfolk how PR professionals can transform their relationship with artificial intelligence from frustration to fruitful collaboration. The journey begins with a crucial mindset shift. Rather than viewing AI as a magical "Santa Claus" that instantly delivers perfect content, successful PR teams approach AI as a collaborative partner in an iterative process. This fundamental change in perspective opens up possibilities far beyond basic content generation, extending into campaign automation, targeted media monitoring, and even interactive interview training. Pachal walks us through specific applications that are revolutionizing PR workflows. Content creation remains the most requested capability, but the real value emerges when professionals provide sufficient context and choose the right AI t…

Communication strategy has evolved dramatically in recent years, requiring professionals to understand not just how to craft messages, but how those messages are received by diverse audiences. Joshua Altman, Managing Director of Beltway Media in Washington DC, takes us on a fascinating journey through modern strategic communications, sharing invaluable insights from his experience working with both government agencies and private sector clients. At the heart of effective communication lies understanding what people "read, see, hear, and experience." Altman explains how behavioral science principles reveal that audiences need to encounter messages 7-14 times before truly internalizing them, making strategic repetition across multiple touchpoints essential. The conversation examines how dramatically communication approaches must differ when targeting 100 key decision-makers versus 330 million Americans, illustrating the importance of tailoring strategies to specific audience parameters.…

Have you ever wondered why so many marketing research tools fail to capture what customers truly want? James Warren, CEO and founder of Share More Stories, has dedicated his career to solving this problem through an innovative approach that combines storytelling with artificial intelligence to reveal the "why" behind customer and employee behavior. Warren introduces us to the SEEQ platform (Stories to Engage, Explore and Question), which takes a fundamentally different approach from traditional surveys and focus groups. While conventional research tools excel at identifying who, what, when, and where, they often miss the crucial question of why people make the decisions they do. By inviting participants to share personal stories rather than just answer predetermined questions, SEEQ creates a safe space for authentic expression that yields remarkably rich insights.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Discover the future of influencer marketing with Luke Yarnton, founder of Influencer Radar, as he discusses with host Peter Woolfolk how brands are finding their most authentic advocates within their existing customer base. The marketing landscape is shifting dramatically away from traditional paid endorsements toward genuine customer advocacy. Yarnton's gr...

The growing economic power of the Hispanic community in America presents an unprecedented opportunity for savvy PR professionals. When Susana Mendoza joined the Public Relations Review Podcast, with host Peter Woolfolk, she illuminated why reaching this vital demographic isn't just smart business—it's essential strategy. "Right now, Latinos make up about 65 million people, approximately 19% of the overall population," Mendoza explains, before revealing the projection that truly demands attention: by 2050, the Hispanic population will reach 100 million. With the annual US Latino GDP hitting a staggering $4.1 trillion in 2023—growing faster than China and India—this represents a market segment too powerful to ignore. Yet many PR agencies still treat Hispanic outreach as an afterthought or special add-on rather than a fundamental component of comprehensive campaigns. Mendoza challenges this approach, advocating for intentional inclusion that recognizes the nuances within Hispanic c…

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Navigating today's communications job market requires strategy, preparation, and insider knowledge. PR recruitment expert Brooke Kruger joins host Peter Woolfolk to pull back the curtain on what makes candidates stand out in a fiercely competitive landscape. From her unique vantage point as founder and CEO of KC Partners, Kruger reveals the dramatic shift ...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! The media landscape has fundamentally transformed, leaving brands struggling to navigate an increasingly fragmented ecosystem. But according to Michael Kempner, CEO of Mike WorldWide, this transformation presents unprecedented opportunities for those who understand how to leverage today's digital environment. Kempner, speaking with host Peter Woolfolk, reve...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! Are you ready for the technological revolution reshaping public relations in 2025? The landscape is transforming at breakneck speed, and those who adapt will thrive while others struggle to remain relevant. Sally Falkow, a social media strategist with over 30 years of experience, talks with host Peter Woolfolk as she pulls back the curtain on five critical ...

This conversation highlights the enduring relevance of old-school PR while embracing the vast possibilities presented by technology. We explore the importance of branding and how organizations can build trust with audiences in a crowded market. Mike emphasizes the need to understand audience sentiment using analytics tools to tailor messaging effectively.

Join us for an engaging conversation with Dr. Tina McCorkindale, the dynamic president and CEO of the Institute for Public Relations, as she chats with host Peter Woolfolk to unveil the shifting tides of the public relations world through groundbreaking research. Discover how Dr. McCorkindale manages to lead a Florida-based organization from Seattle, harnessing the power of technology to transcend geographical boundaries. We'll dive into IPR's pivotal research efforts, including a fascinating study with Peppercom on the evolving media landscape, and explore how PR leaders can fortify their strategic roles, particularly in crisis management and reputation building. Prepare to gain valuable insights into how educating boards of directors on modern media can enhance organizational dynamics and ensure communication leaders are integral to the leadership team. Explore the intricacies of internal communication with us, drawing inspiration from the show "Undercover Boss" to spotlight the …

Unlock the future of public relations with Sasha Dookhoo, vice president, of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to optimize content for the unique demands of voice queries, ensuring your brand's voice is heard loud and clear through devices like Alexa, Siri, and Google Assistant. This episode is a treasure trove for PR mav...

Unlock the secrets to a more inclusive world as Leah Kondes and Marsha Pitt Phillips from the Minnesota chapter of PRSA guide us through their remarkable journey to DEI excellence. Celebrated for their pioneering approach, our distinguished guests share the strategic maneuvers and initiatives that secured them PRSA's prestigious top DEI award for 2023. From embedding DEI into every program to the transformative power of the Intercultural Development Inventory (IDI), this episode is a masterclass...