Pay-for-performance public relations flips the usual PR retainer model on its head: instead of paying for hours, activity, or vague “awareness,” clients pay for outcomes like earned media coverage. In our conversation with Dick Grove, a …
Brand visibility is not the same thing as brand trust, and that gap is where a lot of businesses lose sales. You can run a strong ad campaign, drive thousands of clicks, and still see low conversions because the story falls apart when people land on…
Marketing leaders are sending a clear signal to PR agencies and integrated communications teams: results and proof matter more than ever, but budgets are not expanding to match expectations. A recent industry survey digs into what clients value when…
Ever wonder how to get your expertise featured in top publications without a hefty PR retainer? Brett Farmilow, CEO of Featured, informs host Peter Woolfolk how he pulls back the curtain on two game-changing platforms revolutionizing media connectio…
The rapidly evolving landscape of artificial intelligence has transformed numerous industries, and public relations is no exception. Pete Paschal, founder of Media Copilot AI, recently shared invaluable insights on the Public Relations Review podcas…
In today's digital landscape, strategic communication has evolved from traditional methods to integrated approaches incorporating behavioral science, data analytics, and personalized messaging. Joshua Altman, Managing Director of Beltway Media in Wa…
In today's fast-paced digital landscape, businesses are constantly searching for more effective ways to understand their customers and employees. Traditional market research methods like surveys and focus groups can tell us the who, what, when, and …
The world of influencer marketing is undergoing a significant transformation, with brands increasingly recognizing the value of authenticity over celebrity endorsements. At the forefront of this change is Influencer Radar, an innovative platform cre…
In today's increasingly diverse marketplace, incorporating Hispanic outreach into public relations campaigns isn't just beneficial—it's essential for comprehensive impact and maximum return on investment. The Public Relations Review Podcast re…
The intersection of public relations talent and opportunity has never been more complex than in today's rapidly evolving market. In a recent episode of the Public Relations Review Podcast, host Peter Woolfolk sat down with Brooke Kruger, founder and…
The media landscape has undergone a seismic shift in recent years, fundamentally changing how brands need to approach their public relations strategies. In a revealing conversation with Michael Kempner, CEO of MWWPR (one of the largest independent P…
The public relations landscape is transforming rapidly as we move through 2025, driven by technological advancements and changing consumer behaviors. In a recent episode of the Public Relations Review Podcast, social media strategist Sally Falco sha…
In the latest episode of the Public Relations Review Podcast, host Peter Woolfolk welcomes Amber Carter, CEO of Loudmouth Marketing, for an enlightening discussion on leveraging promotional products for strategic brand growth. With decades of experi…
In today’s fast-paced digital landscape, public relations (PR) faces a pivotal moment. The challenge is to integrate the tried-and-true strategies of old-school PR with the cutting-edge tools and techniques of the digital age. Our recent podca…
In the rapidly evolving field of public relations, understanding and adapting to new technology is critical. One of the biggest advancements in recent years is the emergence of Large Language Models, or LLMs, which are redefining how PR professional…
As we step into a new era of public relations, the landscape is shifting faster than many professionals can keep up with. With the year 2025 on the horizon, understanding the pivotal trends that are set to redefine our industry is crucial for any PR…
The latest episode of the Public Relations Review Podcast delves deep into the nexus of public relations, research, and actionable insights. Featuring Dr. Tina McCorkindale, the current president and CEO of the Institute for Public Relations, this e…
In today's competitive landscape, storytelling has emerged as a powerful tool for brands to connect with their audiences. Maria Alonso, our guest on the Public Relations Review Podcast, shares her extensive experience in marketing, emphasizing the i…
In today's digital age, communication strategies have evolved rapidly, especially with the increasing need for social impact. Our latest podcast episode features Nicolas Bruno, a seasoned digital communications consultant at the United Nations, who …
In today's ever-evolving political and social landscape, corporate social responsibility (CSR) has become a critical aspect of a company's strategy. This podcast episode delves into the complexities that businesses face when aligning their corporate…
In the rapidly evolving landscape of crisis communication, artificial intelligence (AI) emerges as a transformative force. However, its dual-edged nature raises significant concerns. This episode of our podcast dives deep into AI's role in shaping c…
Unlock the secrets of effectively reaching niche audiences with trade media on the latest episode of the Public Relations Review Podcast. Join Peter Woolfolk as he welcomes Nicole Schuman from PR News Online, who sheds light on the pivotal role of i…
In the latest episode of the Public Relations Review Podcast, we delve into the transformative potential of conferences for business growth and effective communication. Our guest, Tara Baumgarten, Director of Public Relations and Strategic Communica…
The Newport News Police Department is redefining community outreach through their groundbreaking podcast, Running Code. In a world where law enforcement is often viewed through a lens of skepticism and apprehension, the Newport News Police Departmen…
