Feb. 28, 2024
Strategies for Excellence in Diversity, Equity, and Inclusion
In a landscape where diversity, equity, and inclusion (DEI) have become cornerstones of organizational success, the Public Relations Society of America's (PRSA) Minnesota chapter has emerged as a beacon of transformation and excellence. The chapter's recent accolade, the top DEI award for 2023, is a testament to their innovative approach and unwavering commitment to creating a more inclusive environment within the public relations industry. This blog post delves into the main topics discussed in the podcast episode featuring Leah Condas and Marsha Pitt Phillips, who have been instrumental in orchestrating this change.
Reading, Seeing, Hearing, Experiencing: How Information Shapes PR Strategy
In today's digital landscape, strategic communication has evolved from traditional methods to integrated approaches incorporating behavioral science, data analytics, and personalized messaging. Joshua Altman, Managing Director of Beltway Media in Wa…
Listening Beyond Words: Finding the Why Behind Customer Behavior
In today's fast-paced digital landscape, businesses are constantly searching for more effective ways to understand their customers and employees. Traditional market research methods like surveys and focus groups can tell us the who, what, when, and …
