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The growing economic power of the Hispanic community in America presents an unprecedented opportunity for savvy PR professionals. When Susana Mendoza joined the Public Relations Review Podcast, with host Peter Woolfolk, she illuminated why reaching this vital demographic isn't just smart business—it's essential strategy.

"Right now, Latinos make up about 65 million people, approximately 19% of the overall population," Mendoza explains, before revealing the projection that truly demands attention: by 2050, the Hispanic population will reach 100 million. With the annual US Latino GDP hitting a staggering $4.1 trillion in 2023—growing faster than China and India—this represents a market segment too powerful to ignore.

Yet many PR agencies still treat Hispanic outreach as an afterthought or special add-on rather than a fundamental component of comprehensive campaigns. Mendoza challenges this approach, advocating for intentional inclusion that recognizes the nuances within Hispanic communities. "The mistake that PR companies make when dealing with Hispanics is thinking they're a monolith," she cautions, noting that cultural differences between Hispanic communities in different regions require tailored approaches.

The conversation delivers practical insights on navigating Spanish-language media landscapes, creating family-centered events that resonate with Latino audiences, and building authentic partnerships with Hispanic community organizations. Perhaps most valuable is Mendoza's insider perspective on the current state of Spanish-language newsrooms, which face even greater staffing shortages than their English counterparts. Her advice on providing ready-to-use content and maintaining direct relationships with journalists offers PR professionals a roadmap for successful media placement.

Whether you're looking to expand your PR agency's service offerings or seeking to connect with the Hispanic market for your organization, this episode provides the cultural context and strategic framework for meaningful engagement. Subscribe to the Public Relations Review Podcast for more expert conversations on maximizing your communication impact.

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