March 4, 2024
Blue Angels Flight with Dusty Weis's Broadcast Journey and the Power of Narrative in Business
From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins us to unpack the narrative of his ascent in the broadcasting sphere, touching on the strategic moves and the serendipitous 'yeses' that shaped his path. Dusty's tale is an ode to seizing the moment, with insights on how even late-night shifts can forge unexpected, lifelong connections, and how a piece of the Green Bay Packers came to be part of his personal story.
How Results-Based PR Pricing Wins Earned Media
Pay-for-performance public relations flips the usual PR retainer model on its head: instead of paying for hours, activity, or vague “awareness,” clients pay for outcomes like earned media coverage. In our conversation with Dick Grove, a …
Your Marketing Drives Traffic But PR Builds Belief
Brand visibility is not the same thing as brand trust, and that gap is where a lot of businesses lose sales. You can run a strong ad campaign, drive thousands of clicks, and still see low conversions because the story falls apart when people land on…
