Feb. 28, 2024
How AI and Voice Search are Shaping Public Relations
The Public Relations Review Podcast brings a new perspective on how artificial intelligence (AI) and voice search are revolutionizing the public relations (PR) industry. The episode provides a comprehensive view of how these technologies have been instrumental in the podcast's production and growth.
AI has significantly impacted the production of our podcast. From text-to-speech conversions to creating downloadable transcripts, AI tools have streamlined the process, enabling us to focus more on creating insightful content. The potential for AI in PR is vast, with applications ranging from content creation and distribution to audience engagement and analytics.
How Results-Based PR Pricing Wins Earned Media
Pay-for-performance public relations flips the usual PR retainer model on its head: instead of paying for hours, activity, or vague “awareness,” clients pay for outcomes like earned media coverage. In our conversation with Dick Grove, a …
Your Marketing Drives Traffic But PR Builds Belief
Brand visibility is not the same thing as brand trust, and that gap is where a lot of businesses lose sales. You can run a strong ad campaign, drive thousands of clicks, and still see low conversions because the story falls apart when people land on…
