Feb. 28, 2024
How AI and Voice Search are Shaping Public Relations
The Public Relations Review Podcast brings a new perspective on how artificial intelligence (AI) and voice search are revolutionizing the public relations (PR) industry. The episode provides a comprehensive view of how these technologies have been instrumental in the podcast's production and growth.
AI has significantly impacted the production of our podcast. From text-to-speech conversions to creating downloadable transcripts, AI tools have streamlined the process, enabling us to focus more on creating insightful content. The potential for AI in PR is vast, with applications ranging from content creation and distribution to audience engagement and analytics.
Your Marketing Drives Traffic But PR Builds Belief
Brand visibility is not the same thing as brand trust, and that gap is where a lot of businesses lose sales. You can run a strong ad campaign, drive thousands of clicks, and still see low conversions because the story falls apart when people land on…
What Marketing Leaders Want From PR Agencies
Marketing leaders are sending a clear signal to PR agencies and integrated communications teams: results and proof matter more than ever, but budgets are not expanding to match expectations. A recent industry survey digs into what clients value when…
