March 18, 2024
Maximizing Press Release Impact: Expert Strategies for Small Business PR Success
For the small business owners hungry for PR strategies that won't break the bank, this episode is your roadmap. Host Peter Woolfolk's guest Mickie Kennedy dissects case studies like ClutchCo's ingenious survey campaigns, proving that you don't need a hefty budget to make a big splash in the industry. From testing various story angles to positioning your business as a thought leader, Mickey outlines a blueprint for creating surveys and media engagement that fosters high conversion rates—practical and cost-effective wisdom that's ready for you to implement. Don't miss out as we bring these insights and more, straight from Nashville, Tennessee.
How Results-Based PR Pricing Wins Earned Media
Pay-for-performance public relations flips the usual PR retainer model on its head: instead of paying for hours, activity, or vague “awareness,” clients pay for outcomes like earned media coverage. In our conversation with Dick Grove, a …
Your Marketing Drives Traffic But PR Builds Belief
Brand visibility is not the same thing as brand trust, and that gap is where a lot of businesses lose sales. You can run a strong ad campaign, drive thousands of clicks, and still see low conversions because the story falls apart when people land on…
