Feb. 28, 2024
Strategies for Excellence in Diversity, Equity, and Inclusion
In a landscape where diversity, equity, and inclusion (DEI) have become cornerstones of organizational success, the Public Relations Society of America's (PRSA) Minnesota chapter has emerged as a beacon of transformation and excellence. The chapter's recent accolade, the top DEI award for 2023, is a testament to their innovative approach and unwavering commitment to creating a more inclusive environment within the public relations industry. This blog post delves into the main topics discussed in the podcast episode featuring Leah Condas and Marsha Pitt Phillips, who have been instrumental in orchestrating this change.
How Results-Based PR Pricing Wins Earned Media
Pay-for-performance public relations flips the usual PR retainer model on its head: instead of paying for hours, activity, or vague “awareness,” clients pay for outcomes like earned media coverage. In our conversation with Dick Grove, a …
Your Marketing Drives Traffic But PR Builds Belief
Brand visibility is not the same thing as brand trust, and that gap is where a lot of businesses lose sales. You can run a strong ad campaign, drive thousands of clicks, and still see low conversions because the story falls apart when people land on…
