Feb. 28, 2024
Strategies for Excellence in Diversity, Equity, and Inclusion
In a landscape where diversity, equity, and inclusion (DEI) have become cornerstones of organizational success, the Public Relations Society of America's (PRSA) Minnesota chapter has emerged as a beacon of transformation and excellence. The chapter's recent accolade, the top DEI award for 2023, is a testament to their innovative approach and unwavering commitment to creating a more inclusive environment within the public relations industry. This blog post delves into the main topics discussed in the podcast episode featuring Leah Condas and Marsha Pitt Phillips, who have been instrumental in orchestrating this change.
Your Marketing Drives Traffic But PR Builds Belief
Brand visibility is not the same thing as brand trust, and that gap is where a lot of businesses lose sales. You can run a strong ad campaign, drive thousands of clicks, and still see low conversions because the story falls apart when people land on…
What Marketing Leaders Want From PR Agencies
Marketing leaders are sending a clear signal to PR agencies and integrated communications teams: results and proof matter more than ever, but budgets are not expanding to match expectations. A recent industry survey digs into what clients value when…
