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A crisis rarely starts with a press release. It starts with a moment you didn’t plan for and a clock you can’t slow down: a leadership scandal, a reputational hit, a cybersecurity breach, an accident, or a sudden financial shock. Peter Woolfolk talks with crisis preparedness expert Tara Goodman of Goodman Consulting to get brutally practical about what separates organizations that recover from those that spiral. The throughline is simple and uncomfortable: crisis management is not about avoiding problems, it’s about how you show up when the problem arrives. 

She digs into the two readiness questions most leaders can’t answer confidently: do you have a dedicated crisis team you can assemble immediately, and do you have a crisis communications plan that matches your real risk profile? From there, we talk about planning for scenarios leaders hate to imagine, including succession planning if a CEO or key executive is suddenly gone. You’ll hear why transparency and authenticity are not “soft” ideas but core reputation management tools, and why employees are often the most overlooked audience in crisis communication, even though they can either stabilize the story or supercharge the rumor mill. 

The conversation also tackles modern crisis PR realities: what to do when leadership denial keeps a scandal simmering, how morality clauses and conduct expectations shape response options, and why cybersecurity and data breach response demands speed, forensic expertise, and meaningful support for affected people. We close with lessons from a high-pressure political crisis and a clear framework for taking control of your narrative so that what you say and what you do earns the right to be believed. If this helped, subscribe, share it with a leader who needs it, and leave a review with the biggest crisis risk you want to be ready for.

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