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How Is AI Changing Entry-Level Public Relations Jobs?
Public relations is changing fast—but writing isn’t going away. Instead, entry-level PR jobs increasingly require a broader mix of skills, stronger professional judgment, digital fluency, and the ability to communicate effectively across multiple channels while still sounding authentically human.
In this episode, we sit down with Chandra Gilmore, a public relations instructor at the University of Delaware, to explore what she is hearing from both sides of the PR job market: students preparing to enter the profession and the employers looking to hire them.
We discuss some of the most important questions facing the next generation of public relations professionals:
• What skills do employers expect from entry-level PR professionals today?
• How is artificial intelligence changing public relations jobs and education?
• Why is AI literacy becoming an expected skill for PR graduates?
• How can PR instructors incorporate AI into everyday coursework?
• How can students use ChatGPT strategically as a review and editing layer?
• Why does effective prompt writing matter when using AI for public relations?
• What happens when AI writes an entire PR draft?
• How can communicators avoid the “inauthentic authenticity” that AI-generated writing can produce?
Gilmore explains why AI should support—not replace—the communicator’s judgment. The PR professional still has to take ownership of the final message, including its voice, accuracy, relevance, credibility, and polish.
For students, educators, and communications professionals, this conversation offers a practical look at how AI, writing, education, and employer expectations are reshaping entry-level public relations careers.
If you care about PR education, PR internships, or getting hired in modern public relations, this conversation is packed with practical takeaways. Subscribe, share this with a future communicator, and leave a review, then tell us: what skill are you working on to become truly entry-level ready?
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