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Your pitch is competing with hundreds of emails a day, so “spray and pray” PR isn’t just ineffective, it’s invisible. Peter woolfolk speaks with Kourtney Jason, president and co-founder of Pacific and Court, to unpack what actually works in media relations when you’re trying to earn coverage for a book, an author, or an idea. She draws on her background as a former magazine journalist to explain what it feels like to be on the receiving end, and how that perspective should change the way you pitch.
We get concrete about the mechanics: how to research a journalist’s true beat (not the overly broad label in a media database), how to use Google Alerts to track who is writing about your topic right now, and how to craft an email subject line that tells the story clearly enough to earn the open. Courtney also shares why timing is rarely “now or never” in book publicity, how to build smart news hooks around publication dates and seasonal calendars like holiday gift guides, and why a well-targeted pitch can turn into a yes months later.
Then we zoom out to modern publicity. Traditional media still matters, but it doesn’t sell books the way it used to, so we talk podcast tours, Substack newsletters, and niche audiences that actually convert. Along the way, we cover simple credibility moves that make journalists trust you: meeting deadlines, delivering clean assets, and making their job easier so they come back when they need an expert. Subscribe, share this with a colleague, and leave a review, then tell us: what’s the hardest part of pitching for you?
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