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Having the title doesn't make you a leader — having buy-in does. In this episode, Professional Certified Coach Ken Jacobs breaks down what "effective leadership" actually means in practice, particularly for public relations and communications professionals who are expected to influence stakeholders, keep teams steady, and deliver results under pressure.
Key topics covered:
• Why authority and leadership aren't the same thing
• How PR and communications pros can build genuine team buy-in
• Practical habits that make people choose to follow a leader
• Staying composed and effective when the pressure is on
If you want to become the kind of leader people choose to follow, listen to the full conversation, share it with a colleague, and subscribe so you don't miss future episodes. Found this helpful? Leave a review and let us know what leadership habit you're working on right now.
What Is PR Leadership, Really?
PR leadership starts with a simple gut-check: when you turn around, do you see real followers who understand your vision and their role in it — or people doing the bare minimum and staying safe? This episode explores what separates leaders people choose to follow from leaders people merely comply with. Ken shares tactical ways to build a feedback culture, including:
• Confidential surveys
• Anonymous feedback tools
• One-on-one conversations
• Baking leadership feedback directly into performance reviews. How Should Leaders Respond to Hard Feedback?
When you hear something you don't want to hear, the goal is avoiding defensiveness. Ken explains why "thank you" is often the only smart first response — and how that single habit shapes whether people keep giving you honest input at all.
Information on NEW podcast website.
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