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If you’ve ever wondered why AI “works” for one team and fails spectacularly for another, the difference usually isn’t the model. It’s governance. From New York City, brand strategist Katherine Tuominen joins Peter Woolfolk to unpack how People First Governance Strategy and AI can peacefully coexist when you build a simple, repeatable workflow: humans set the rules and intent, AI accelerates the work in the middle, and humans apply judgment and final review at the end. The result is faster execution without losing brand integrity, compliance, or common sense.
Peter digs into the practical foundation Katherine recommends for any organization using agentic AI tools: a core memory file (often an MD file) that clearly defines brand voice, tone, what you can say, what you cannot say, and the legal or policy guardrails that keep teams safe. From there, we talk structure at scale: one organization-wide “trunk” plus department-specific “branches,” so marketing, PR, and ops can move quickly while staying aligned to the same core governance.
You’ll also hear real-world use cases for marketing automation and PR workflow: weekly alerts that track news cycles, competitors, and policy changes; a content repurposing system that turns a podcast into a transcript, newsletter, SEO blog post, and social captions; and the time savings AI can unlock in research, fact-checking, formatting, and scheduling. We cover tool selection too, including where platforms like Perplexity, Gemini, and Claude Co-Work fit best, plus a critical warning on access control, like letting AI draft emails but never allowing it to send.
If you want AI to be more than a one-off Q and A tool, this conversation will help you design systems that improve over time. Subscribe, share this with a colleague who’s building an AI workflow, and leave a review. What’s one task you’d like to automate first without compromising governance?
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