I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you! (https://www.buzzsprout.com/986563/fan_mail/new)
A launch that “goes live” before you have press lined up is already behind. Peter Woolfolk sits down with PR leader Mike Harris, president and co-founder of Upro PR, to get brutally practical about what actually works for public relations professionals today and where campaigns fall apart fast.
We talk through a repeatable PR launch strategy: build the foundation early, pre-pitch media under embargo, and plan for the real world where the news cycle can wipe out your big day. Mike explains why brands that only make announcements end up with generic coverage, and how story mining inside a company uncovers the human interest angles that reporters and audiences remember. From Planet Fitness community stories to turning an “impossible” client like drywall into a national narrative powered by credible data, we dig into the mindset that makes any product pitchable.
We also get into the unglamorous side of media relations: checks and balances, approvals, and version control. One wrong release on a wire can create massive liability, and Mike shares how experienced teams reduce risk while still moving quickly. If you work in PR, marketing, communications, or you’re launching a startup, you’ll leave with clearer tactics for pitching, pivoting, and building campaigns that last.
If this helped, subscribe, share it with a teammate, and leave a review with the most common mistake you see in PR launches.
Information on NEW podcast website.
Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)
Newsletter link:
https://www. (https://www.linkedin.com/newsletters/7111723512079228928/) publicrelationsreviewpodcast.com
