Enjoy! Learn From These Episodes!

Master the art of creating a successful communications plan with the invaluable insights from this enlightening conversation with Gini Dietrich, the founder and CEO of Spin Sucks Academy. We take a magnifying glass to the intricate art of crafting a communications plan, unearthing the critical role it plays in any PR process. Gini, with her expertise, paints a vivid picture of an effective communications plan by exploring its 16 essential elements, from strategic objectives to impactful position...

Data's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Peter Woolfolk and Dr. Devin Knighton, APR, a distinguished assistant professor of public relations at Brigham Young University. We scrutinize the term "data-driven" and its usage in the PR industry, and delve into the likelihood of data washing – a phe...

Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habits, spending more time researching products and services online, and leaning heavily on social media as a primary source of information. He emphasizes the crucial role of personalization and thought leadership in modern B...

Ever wonder how public relations works in smaller cities? Jona Ohm, APR, Principal of Middle America Communication Solutions, Join host Peter Woolfolk as his guest bring clarity to the matter. From her early days as a reporter to running her own PR firm, Jona's journey has been full of diverse experiences and learning opportunities. She reminisces about her 15-year tenure at St Joseph's Indian School, where she sharpened her skills in key messaging and engagement strategies. Transitioning into ...

Did you ever wonder what it takes to become a thought leader in your field? Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of constantly keeping up with industry trends, being a lifelong learner, and the power of effective communication in inspiring others. From his journey, he brings light to the significance of mentorship in establ...

Are you ready to navigate the brave new world of AI in content marketing? Buckle up as we uncover the latest insights and trends that are reshaping our industry. In this episode, host Peter Woolfolk presents two insightful text-to-speech articles that highlight how AI enhances customer interactions, predicts future patterns, and enables the formulation of more personalized and effective campaigns. From tracking engaging topics to making sense of real-time customer behavior, AI is transforming th...

Eager to extract the very best from your PR team? Discover the secret sauce of exceptional public relations work. Host Peter Woolfolk chats with a seasoned expert, Barbara Nonas. As a Strategic Communications and Public Relations Consultant, Barbara spills the beans on the nitty-gritty of building trust and transparency with clients, setting clear expectations, and the art of providing reporters an insightful preview of campaigns and stories. Barbara then takes us on a fascinating journey throu...

What happens when host Peter Woolfolk combines a renowned expert in community benefits agreements (CBAs), real-world examples of successful CBAs, and discussions on diversity, equity, and inclusion? You get a riveting and insightful conversation with Sam Waltz, APR, Fellow APR. Sam brings in his wealth of knowledge and experience to enlighten us on the power of CBAs in creating win-win scenarios for organizations and communities. His work on the project to bring solar panel manufacturing back to...

Discover the power of word-of-mouth marketing and public relations as host Peter Woolfolk has a captivating conversation with Ryan Hanser, President of Hansen & Associates. Learn how to surprise and delight your customers, creating meaningful conversations and fostering a network effect that drives success in today's competitive marketplace. We dive into the importance of listening to customer feedback and measuring the effectiveness of your "Word-of-Mouth" campaigns. Ryan shares his insights o...

Host Peter Woolfolk talks with guest Steve Marcinuk, Managing Partner of Intelligent Relations Public Relations to discuss "Preston" a new innovative, public relations AI platform, offering affordable media coverage to growing companies. "Preston" learns about your organization, connects you with relevant journalists, and saves costs while providing expert guidance. The platform is designed for small businesses, not just PR pros, to help build journalist relationships and offer tailored support....

Ready to revolutionize your PR game? Join us as host Peter Woolfolk chats with Steve Marsenuk, Managing Director of Intelligent Relations Public Relations, about their groundbreaking platform, Preston. You'll be amazed at how this AI-powered tool empowers small PR teams to secure media coverage and amplify their brands like never before. We dive deep into the world of AI with Steve, exploring how Preston's automated pitch-writing capabilities and real-time analytics are transforming the PR indu...

ESG (Environmental, Social, and Governance)! Why is this so important to the public relations community? Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no plan. As momentum continues to build in the health and science industry on ESG investing, public relations professionals must consider ESG as they build their strategic communications plans. Developing a strategy around ESG includes strong environmental initiatives as well as ...

Host Peter Woolfolk Introduces PR pro Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects. For example fresh pitching ideas. ChatGPT can produce a list of angles that may work for you and expand your thinking. How about using the text from your ChatGPT output and inserting it into a text-to-video platform that creates video from written or typed text? Wait!! There's more. ChatGPT can work as a tool for ideas and sloga...

The world is getting smaller. How does one move from the U.S. and successfully practice public relations in a foreign nation? What are the initial steps and preparation required? Amelia Mecham did just that. She moved from the U.S. to London, England where for the past few years she has prospered in her communications position with DigiCert. She outlines her pre-trip preparation, the adjustments she needed to make to fit in, and much more. She also offers advice to determine your standing on the...

This episode provides guidance to improve your content marketing and digital marketing for clients or your office. It also offers tips to better use "paid media." Cahill Camden, CEO of Digital Vision Media Group in Toronto, Canada, tells how his firm helps clients become more efficient and how to optimize for growth. Cahill explains how his new Press Jockey company can be of service to PR pros and presents a very special offer to use the new "Press Jockey" platform. This system helps you get up...

PR people are most often focused on generating a press release to hype an organization's event, product, etc. However, there are often exceptional internal stories that can cast a very favorable light on the organization and also complements its goals and mission. The problem is these substantive internal opportunities do not receive the time needed to dig deep to uncover these PR jewels. Louise Grasmehr, LMG Public Relations, offers guidance to tap into these often heartwarming stories. Listen ...

Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there. They detail the major difference between PR practice there and in the U.S. This episode is very insightful and well worth your listening time. Share this episode with your colleagues. Request ...

Many products American use in their daily activities are produced with minerals from mines. Very few of us recognize and appreciate this fact. With a focus on investors and stakeholders Ira Gostin, Founder, of G8 Strategies, helps mining companies tell their meaningful and impactful stories to potential investors. A most interesting component of Ira's information is a small list of everyday products people around the world use that have components derived from minerals from mines. The list he pr...

In this Special Episode, I outline how I produced this verbal episode from ChatGPT's 1000-word written text self-description of how it can benefit the public relations professional. From this direct written response, I copied & pasted that text directly into a text-to-speech program that provides the word-for-word voice for the ChatGPT actual written response. I asked for a 1000 word response for the sake of time. I would be delighted to get your response to ChatGPT's self-described benefits to...

The AI Chat|GPT platform is storming into the public relation area. Listen to Jess Todtfeld, Founder of Success In Media, provide light-hearted, but poignant, insight into how to successfully use this powerful tool in your PR practice. Jeff offers information on the platform's numerous benefits and capabilities for users. With this powerful service now available, why are you not using it? Jess outlines the range of tasks he has asked of Chat|GPT and how well it performed. Jess also has a special...

Is your client or company prepared to engage in "Corporate Social Activism?" As a concept and practice it has been around for decades. Over the past few years, it has morphed into something much bigger with potential risks. However, it also offers great opportunities. So what is Corporate Social Activism? How do you decide which issues to engage with? What are the benefits and downsides of this practice? Gregg Feistman, Temple University, provides the guidance you need to be successful....and ho...

Trust is an important ingredient for high-performance staff and organizations. Friction is minimized and uncertainty is substantially reduced in a work environment. When high levels of trust exist, people rarely look over their shoulders wondering if someone on their team has their back or not. People will speak directly and candidly. They can share mistakes and challenges and learn from them much more quickly. People can effectively coordinate their actions and make better decisions together. ...

When you hear "Communications Audit" do your eyes glaze over? Never again! My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit. Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of successful experience to deliver a wealth of information and guidance. She covers the use of focus groups, multiple digital platforms, multi...