Enjoy! Learn From These Episodes!

On their website The Ehrhardt Group (TEG) makes it very clear they know the Gulf South: "When it comes to the people in the Gulf South we understand how they make decisions and what compels them to takes action." Marc Ehrhardt, President, TEG, and a life-long resident of the area decided to drill down to get more details about residents of the Gulf South. This detailed research is so informative they can accurately guide current and new clients to successful outcomes and they also share it with ...

Having problems pitching your story to the media? How can you develop solid relationships with members of the media? Ed Zitron, CEO of EZ-PR offers his observations and years of experience as guidance to improve in both areas. Listen as he offers solid information you can use NOW to improve your success rate!! Share this information with your colleagues!! Request for listener Reviews We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Rev...

Who knew? Changes in the "Influencer" landscape could well determine which influencer you decide to hire. Are you up to speed on the differences and benefits between "Nano," "Micro," and "Macro" influencers? If not, don't sign any checks until you hear these well-grounded predictions from Lauren McNutt, senior Director, Word-of Mouth Marketing at Empower Media Marketing in Cincinnati, OH. Variety may well have its benefits. Lauren articulates why one influencer may be better suited for your clie...

Misinformation is an unwanted and serious problem in today's world of communications. Fear not. Helpful guidance is just a 25 minute listen away. Lauren Lawson-Zilai, Senior Director of Public Relations for Goodwill Industries International has has stood toe-to-toe with this beast and back them down with some serious strategies and tactics mitigate her organization's problem. She offers details on the platforms, services and other tactics she and her team used to back this beast down. Lauren's e...

The pandemic opened the door to massive opportunities to pitch video media tours. Are you up to speed on producing "successful" video media tours. How do you plan? What is a successful pitch? What advance preparation is needed? This and much more is available as you listen to Douglas Simon, D S Simon Media, provide guidance for successful virtual video media tours preparation and production. With years of experience Simon helps you avoid costly mistakes. In addition, you can download a FREE copy...

If you continue to repeat diversity outreach efforts the same way with little to no results perhaps its time to change. Jalana Torres outlines several methods to increase recruitment of people of color into public relations. Currently, 90% of public relations jobs are held by caucasians. African Americans hold 8.3%, Hispanics hold 5.7% and Asian American only have 2.6% of the jobs. With the complexion & population of America trending towards people of color so are the markets that will need to b...

Are you prepared to successfully penetrate the U.S. Hispanic market? The $1.5 trillion Hispanic market is the largest ethnic market in the U.S...and growing. More than one of every six Americans is Hispanic. It is the second-fastest growing minority market in the U.S., rising by 212 percent, or $500 billion, since 2000. Anthony Veliz, president IZO (ee-zo) Marketing & Public Relations, provides listeners with his expert advice and understanding of the many nuances needed to be successful marketi...

Public Relations in philanthropy is an intriguing topic. How does a public relations person develop a message for the variety of people and organizations capable making donations to worthy non-profit groups across the nation. Anita Ford Saunders, AFS Communications, Hartford, CT, provides guidance of how to approach potential givers. While it is not difficult it does require a tactful, focused message and delivery. Listen, learn and share!! Request for listener Reviews We proudly announce this...

Student members of the University of Nebraska/Omaha won a record 17 public relations awards at the 2020 Nebraska Public Relations Society of America's Paper Anvil Awards event. Three of the winning awards competed against professional firms. They also won the "Best of Show" award in the Student Division. Eleven of their awards received "Awards of Excellence." Listen to hear these students, and their instructor, explain their road to public relations success. Look out world, here they come!! Req...

The international pandemic has upset how PR people usually pitch the media. Listen to how pros Kristine Maloney and Cristal Steuer of TVP Communications successfully navigated the multiple hurtles caused by the pandemic. Hear about the numerous requirements reporters had to accept a pitch: early mornings, etc. They also talk about identifying trends, national news, political events, science events as opportunities to pitch clients to the media. Listen, take notes and make your media pitches stro...

Law enforcement around the nation have public relations programs. This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session. Wayne outlines why this program is held, how it benefits his Montana County and the overall benefits to his community. Listen to this very informative program which is useful for many other law enforcement agencies across the country. Request for listener Reviews We proudly announce this pod...

Orla Clancy, founder & editor-in-chief provides an update on the status of her recently launched Strategic Magazine, an international digital publication for communications professionals around the globe. Her primary readers are in the United States, Ireland and the United Kingdom. The balance is spread among other nations worldwide. This magazine is visually compelling and offers solid information on a range of topics for communications professionals. Orla also continues to solicit pitches from...

Listen as the communications director of the South Carolina Research Authority provides an overview of the strategies and tactics being used to raise the visibility of new technology in South Carolina and steps to keep the stakeholders informed of the benefits. https://publicrelationsreviewpodcast.com/ Request for listener Reviews We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list...

Expecting an important media interview soon? PLEASE do NOT have that interview without some advanced training. Listen to this episode as Dierdre Dickerson, former NISSAN senior PR executive and television news reporter provides an overview of how to successfully manage and handle a media interview. How to prepare! How to take charge! How to respond to unexpected questions! Should I say "no comment?" Having great interviews can work wonders for your career. A poor interview can certainly cause y...

A public relations crisis can happen at anytime. Solid preparation is key to managing such a disaster. Listen to learn how the McDonald's corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when their former CEO was released--with a $40 million package-- for having internal relationship with a staff member. But there was more. A "whistle blower" let it be known that there were far more lustful activities going on than initially thought. M...

THE AUDIO FOR THIS PROGRAM IS BELOW OUR NORMAL STANDARDS BECAUSE IT WAS RECORDED VIA TELEPHONE CONFERENCE CALL. Being involved in managing media, events planning, meetings with senior officials, etc for a presidential campaign can do wonders for boosting public relations careers. You gain actual "hands-on" PR experience not offered in graduate school. You may often communicate with governors, mayors, other elected officials, university presidents and more. You learn how to multi-task with media,...

Zal Sthalsmith, CEO of ApexDrop, founded his marketing firm with a different approach. He wanted "truth" and 'trust" to be an essential "take away" for consumers following his influencers. ApexDrop influencers promote products they love. Hence, followers are impressed by the honesty and truthfulness of these influencers. True, mega influencers have boat loads of followers but do their followers experience the trust and truth radiating from the ApexDrop team. Listen to how Zak examined the influe...

On-line reviews. Most of us read them. Some even write a few. How can a PR firm or any organization earn great reviews. Also important, how can organizations go about correcting a negative review. Even those that are particularly bad. Erik Bernstein, president of the renown Bernstein Crisis Management firm offers proven guidance and information on how to successfully manage both scenarios. Benefit from the wisdom of experienced professionals when it comes to managing on-line reviews. The good, t...

Justin Bannister, Associate Vice President at New Mexico State University, knew it was time for a change. He explains how his department made the successful transition from traditional media outreach to digital platforms. He talks enthusiastically about how he started with My Space years ago and now embraces Facebook, TicTok, Twitter, etc to present the university's multiple messages to its range of audiences. He further articulates the many benefits gained from using digital platforms. Listen n...

Your organization--or you--experience a crisis on social media. What do you do to salvage your reputation? What corrective action do you take? How can you monitor mentions of your organization on-line? How could this have been prevented? Erik Bernstein, President of Bernstein Crisis Management, an international crisis prevention team answers these and other questions to help you "save your bacon." Are computer savvy millennials the right people to oversee social media crisis? Listen to how this ...

Lonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to Marketing" an Amazon 2017 best-seller and a 2018 Axiom Business Book Silver Award winner. Listen as Lonny presents the SIX most important actions to implement to become successful with your marketing campaigns. You will be surprised how these basic steps will elevate your m...

Digital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How you can give search engine users just what they are looking for. Search engines search for the same words the users input to locate the information. Knowing your audience will help you include those important words. You will not be disappointed with this interview. Sit bac...

Like other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that caters children their team decided upon a coloring book. With this book kids could color the images while the parents read to them a story about how they were being protected by the St. Jude staff. So successful was the coloring book locally that it ...

With minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes. Representatives from the experienced Cultural Shift Team offer important tips and guidance on how to successfully engage minority and foreign born populations. Getting to know your audience is the most important first step. Listen to how this firm successfully engaged minor...