Enjoy! Learn From These Episodes!
Jan. 2, 2020
Successful Reputation Management...& Recovery
Temple University professor Gregg Feistman provides listeners with solid advice on protecting and --when needed--recovering your/your company's damaged reputation. Feistman has 35 years of PR senior level experience. He was also inducted into the Philadelphia Public Relations Society's Hall of Fame. Listen...Learn...Share !! Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
Jan. 1, 2020
How to develop effective messages for PR needs
Sheri Singer--Singer Communications-- is well known for her effective message productivity. In this episode she details how to develop and test an effective message to deliver maximum impact on an audience. Poor messages can add to confusion. Sheri is respected for her skills in this area. Gain the skills needed to help you produce the needed know-how to craft well received messages in your organization. Listen...learn..share. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s -...
Jan. 1, 2020
Successful Public Relations for restaurants, culinary and lifestyle events
Recognized for her success in promoting restaurants, exceptional chefs, adult beverages or lifestyle activities PR pro Jamie Estes--Estes Public Relations--offers great guidance as to how to generate local and national visibility for your similar event. Whether it is a new restaurant opening, a chef revealing a great new dish or a new hotel opening Jamie gets it done. Listen...learn...share. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://a...
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Dec. 9, 2019
#Expert crisis prevention for public relations
Most PR pros have some experience in crisis communications. But that is AFTER the problem occurs. Why not help clients PREVENT the crisis to begin with. Noted crisis prevention expert Jonathan Bernstein offer proven techniques to help minimize crisis events. He is considered one of the top such experts firms need to "have on speed dial" in the event of a crisis. Listen...Learn...Share. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor....
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Dec. 6, 2019
#The value of the APR; Earned media vs paid media
What value does the APR accreditation have? Is it required to work in the public relations field? Gayle Falkenthal, APR, provides the insight needed to make a decision. In addition, what is the concern about "earned" media and "paid" media being difficult to separate. This program will help PR specialists understand the concern. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
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Dec. 5, 2019
Leadership success in public relations
What does it take to become on a public relations team? How do you interact with your colleagues? How do you gain their confidence? All this and more are explained by Meagan Coughlin a new senior official in her organization. Listen...Learn...Share --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
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Nov. 26, 2019
#Making the transition from Public Relations pro to teaching at the college level
With years of public relations experience, when do you realize it may be time to move on to sharing your years of successful experience with those wanting to learn what it is really like to be in the PR profession? Teaching at the college level has brought satisfaction to numerous PR pros. How do you prepare to make the transition. Rick Clancy, a former SONY senior VP made the leap. Listen to how he made the transition....and now enjoys it. Listen...Learn...Share Podcast video: https://www.you...
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Nov. 14, 2019
#PR to build Trust in Local government
How can local governments build the public's trust? Experienced PR pro Mark Miller, Public Affairs Director in Baytown, TX, gives detailed information on how spokespeople can successfully gain public trust. Listen, learn & SHARE. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
20
Nov. 13, 2019
# Successfully connect celebrities with your brand
What is the actual process required and used to identify, select and negotiate with hiring a celebrity to promote your brand. Celebrity Focus CEO Ric Bachrach offer his insights on how to make the partnership work for both parties involved. Celebrity Focus has connected 4000+ celebrities with famous brands since 1987. Listen and learn from a pro. Then share this podcast with your colleagues. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://a...
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Nov. 11, 2019
#Successfully manage problem issues
An organizational issue can become a problem at any time. How can you minimize these potential problems? How can plan in advance to avoid problem issues? When problem issues arise what should you NOT do? Get top notch information from PR pro Tim O'Brien. His years of hands-on experience will place ahead when this problem surfaces in your organization. Public Relations Review podcast will continues to provide information you can use in your daily public relations practice. Listen, Learn....and s...
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Nov. 9, 2019
#Tips for successful internal communications
PR pro Lori Cory provides important information to organizations on how to have a successful and effective internal communications program. She provides guidance and cites her success at the Missouri Department of Commerce and Insurance with a combination of listening, positive responses and relationship building. Listen and get your in-house communications up-to-speed. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolf...
17
Nov. 5, 2019
Successful pitching to the media + branding
New York PR pro Annie Scranton, a former TV producer and booker at major networks, offers solid guidance on how to have success in getting your client on TV or an article in the press. Annie has years of behind the scenes experience on what should be done to get TV producers to get your client a spot on local and national TV shows..or articles in newspapers. How should you prepare in advance?? What you should NOT do!! How to prepare your client for their TV appearance and much more. Annie's inte...
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Nov. 5, 2019
Millennials in public relations, and issues in higher education PR
What do millennials look for in a public relations job. How can they search for the right company to interview with? And what are some concerns that PR staff with higher education staff? University Of Michigan Senior PR staffer Brittany Smith provides some answers. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
15
Oct. 30, 2019
Successful public relations for community outreach programs
Jennifer McGinley, JLM Strategic Communications in Hunt Valley, Maryland, discuss how to develop successful public relations efforts for community outreach. Her experience has produced great results for her clients. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
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Sept. 9, 2019
#Marketing to Blind Consumers
How can organizations successfully reach a market of 8 million blind people in the US. Listen to this episode of experts that provide guidance to attract this market of consistent consumers. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
13
July 13, 2019
How strategic PR has successfully promoted Nashville, TN to generate huge tourists and conventions that generate millions of dollars.
The president of the Nashville Convention & Visitors Corp. outlines the many activities, strategies they have used to successfully promote Nashville, TN. around the nation and the world. Recently, the NFL held its 3-day 2019 draft in Nashville. Visitors to the city topped 600,000 over the 3 days setting the attendance record for the NFL draft attendance. Using the many famous musicians in Music City to promote the town. Helping to fund the national TV show "Nashville" help give very positive vis...
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May 16, 2019
What you need to know BEFORE you hire an influence marketer.
Digital marketing pro Lena Katz, with Variable Content in Miami, FL, provides very valuable guidance before your company decides to hire an influence marketer. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
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May 15, 2019
Artificial Intelligence use in public relations
PR Pro Michelle Garrett provides an overview of the use of artificial intelligence in public relations today. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
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April 5, 2019
Storytelling! Is it being replaced??
Currently, storytelling is the popular trend to get positive exposure. Michael Shmarak has a different idea: STORYCRAFTING. Is this a better way? You be the judge. Then, can public relations and management consulting work in harmony. This, too, has strong possibilities for success. Listen...Learn...Share! Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
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April 5, 2019
#Branding your organization with a sports team
Host Peter Woolfolk discusses some very important steps with Dr. Joshua Dorsey, California State University--Fullerton, CA- on that companies and organization should take to help determine whether and how to advertise with or otherwise brand with a sports team. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
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March 26, 2019
Successfully Marketing to the Hispanic population
Host Peter Woolfolk's guest Arminda Figueroa, Latin2Latin Marketing in Fort Lauderdale, FL, provide experienced guidance to effectively develop and produce projects that can be successful in the Hispanic marketplace. She outlines all the factors to be considered if a project/product aimed at Hispanics is to be successful. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
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March 13, 2019
Successful Public Relations from a major healthcare provider
Host Peter Woolfolk interviews guest Logan Stewart, PR Director of OrthoCarolina on the types of successful PR projects and events they use to engage people in both North and South Carolina. Tips are provided on how to get more expose for events. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
6
March 9, 2019
Nonprofits hiring PR firms
Host Peter woolfolk interviews nonprofit PR expert Peter Panepento on internal matters they should consider before hiring a PR firm, then what to look for in a potential firm before selecting one. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show
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March 2, 2019
Trends in Public Relations for 2019
Host Peter Woolfolk discusses trends in public relations for 2019 with Nikkia Adolphe--Media Frenzy Global--and why these trends are important for PR professionals. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageSupport the show